Ahmed Ghattour & Co.
Complete rebuild of a historic Tripoli audit firm, delivered in 2026.
The client
Libyan firm founded in the 1970s, independent member of Prime Global and BOKS International, business associate of Crowe Global. References include Siemens, Halliburton and Equinor. Their WordPress site was slow, dated, single-language, and did not reflect their reputation.
Before / After
Same content, different design, different technical foundation.
WordPress site shipped around 2020 (left) and the 2026 rebuild (right).
Lighthouse audits
Lighthouse audit on the homepage, captured at delivery. Reproducible from any Chrome DevTools session.
Desktop
- Performance
- 6095
- Accessibility
- 84100
- Best Practices
- 96100
- SEO
- 10091
Owned regression: a stricter bilingual canonical setup costs 9 SEO points on desktop, but avoids duplicate content between languages.
Mobile
- Performance
- 81100
- Accessibility
- 8896
- Best Practices
- 9696
- SEO
- 100100
Time until the main area is visible. Goes from a broken site to a fast site.
On the Google Ads side
Independently from the rebuild, I also took over their Google Ads account. The 'Audit, Tax and Global Mobility' campaign was restructured into Performance Max. Google's Optimization Score went from 1.4% to 90.5%.
These are two separate interventions. The rebuild explains the site speed; the Ads restructure explains the Google score. Cost per click dropped in the first days, to confirm over several weeks.
Ahmed Ghattour
Our previous site was slow and no longer represented us. Omar rebuilt everything, with a design that reflects our standing and a site that loads instantly. He stays reachable for maintenance.
Ahmed GhattourFounder, Ahmed Ghattour & Co. (Tripoli)
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