Picking a web platform for a small business
Three realistic options for a Swiss SMB — WordPress, no-code, custom build. When each one wins.
Almost every SMB asks me the same thing: "What should we use?" Here is how I decide in three questions.
Question 1: who edits the content?
If nobody on the team will touch the site after launch, then you do not need a CMS. That is the most expensive mistake in SMB web work: spinning up WordPress for a site that will not move for two years, then paying to maintain a CMS nobody uses.
Question 2: how many pages, truly?
For under 10 pages, a static site (Next.js, Eleventy) is faster, cheaper to host, and immune to botched security updates.
// Static site: one page is one component
export default function ContactPage() {
return (
<main>
<h1>Contact</h1>
<p>Three lines. A reply in under 24 hours.</p>
</main>
);
}Question 3: do you have a maintenance budget?
WordPress wants 2-4 hours per month of serious updates if you want to avoid surprises. If that budget does not exist, go static or no-code (Framer, Webflow) and offload maintenance.
The right choice is not the most powerful one. It is the one you will still maintain in two years.
If you are still on the fence, drop me a line. Twenty minutes on the phone is usually enough.